This new cooperation fills the WhiteWall team with special pride: from November 2020 onwards, the WhiteWall quality products and photo services will be available in selected Leica Stores around the world. Thanks to the cooperation, customers at the store will benefit from a holistic offer related to different areas of photography, ranging from guidance on products and services up to the finished wall picture.
The project started with the new Leica Store in Munich where photography lovers can now order top-quality Fine Art Prints as well as custom-framed and -laminated photo prints.
WhiteWall and Leica can look back on many years of collaboration in numerous photography projects, the latest being the exhibition for the international photo contest Leica Oskar Barnack Award 2020.
Just as WhiteWall, Leica Camera AG stands for highest quality and excellent processing methods. The reputation of the traditional brand from Wetzlar is based on more than hundred years of corporate history. The legendary small-format camera Leica I was presented in Leipzig in March of 1925: through its compact design, the camera with only 425 grams of weight made it easy to take pictures in everyday life and consequently prepared the ground for modern photo journalism.
“We are very proud to have such an established company as Leica as our long-standing partner and to be able to work on our current project with this premium brand“, says Alexander Nieswandt, founder and managing director of Whitewall. “This will be an exciting time for all of us.”
There will actually be more exciting news very soon as the next Leica Stores in Wetzlar, Rome, Beijing, Hong Kong, Tokyo and Los Angeles are already in the making.