Endless icy landscapes, glistening pinecones, snowy forests – winter brings plenty of creative opportunities for passionate photographers. To make sure the photos turn out fantastic, here are a few tips from Jan-Ole Schmidt, a Product Manager at WhiteWall and an expert photographer.
Tip 1: Adjust the White Balance
Due to extreme brightness, white snow can often take on a light blue tint or even a gray hue. Adjusting the white balance works wonders and adjusts the camera to the color temperature of the location.
Tip 2: Use a Flash
Powerful sunlight, backlight and bright reflections off the snow can create hard shadows and very dark areas. Activating the flash can help balance out the light in wintery pictures. This can be especially important when taking portraits so that wrinkles and imperfections aren’t emphasized. Note: flashes don’t have a lot of range and are meant for use up close. When shooting from further away, additional light may be necessary.
Tip 3: Expose Falling Snow Correctly
Since lighting conditions are generally gloomier while snow is fall, the camera will often automatically activate the flash. However, this only illuminates the closest snowflakes. With a long exposure, the camera has enough time to take in enough light. This also has a nice side-effect: the falling snow appears in white streaks.
Tip 4: Keep Your Gear Warm
It isn’t just photographers who can get cold – cameras and batteries are also weather sensitive. Batteries As it gets colder, batteries discharge more quickly. For that reason, it’s a good idea to keep the camera and batteries under your jacket next to your body. After your frosty expedition, your photo equipment should return to normal. To avoid condensation on the camera and lens, a plastic bag can be helpful – the water will condense on the outside. Tip: a desiccant in your camera bag offers additional protection against humidity.
Tip 5: Choose the Right Printing and Mounting Techniques for the Subject
You can accent the special look of winter photographs by selecting the right photo paper and mounting technique. Images with a lot of contrasts and an icy shimmer look especially fantastic as an HD Metal Print. It has a high-gloss look and the colors really pop. At just 1mm thick, the product is extremely light, even in larger sizes. It is made with a thermal sublimation printing process, so it can withstand changes in temperature and is even fit for sheltered outdoor areas.
Nature photos have a truly special feel when printed on organic materials. With the Direct Print On Wood, the white areas are not actually printed, meaning the unique birch grain comes through. The wood used is peeled off a tree in a single piece to give it consistent grain throughout, even in large formats. This gives the image a very rustic feel overall.
For extremely detailed macro shots, such as icy flowers or frozen raindrops, a fantastic option is the ultraHD Photo Print Under Acrylic Glass. The minutest details are crystal clear. The process allows for double the resolution of traditional photo prints, resulting in razor-sharp pictures. Under glossy acrylic, the colors are even more vivid.
Tip 6: Add a Fine Art Frame for Maximum Effect
Snow-covered landscapes radiate peace and calm. A top-quality frame can strengthen this impression and make the photograph appear even more imposing.
A wonderful way to achieve a classic, elegant photo presentation is with a print on Hahnemühle Fine Art paper with a solid wood frame and a single or double-layered mat board. The fine texture of Hahnemühle papers – such as the matte, bright white
Torchon (285 g/m²) or the matte, natural white
William Turner handmade paper (310 g/m²) – brings out the winter imagery in a sophisticated way.
With these tips, you can take artistic winter photographs and expand your own portfolio. However, it is important to take your time and keep trying new techniques and approaches. “The first 10,000 photographs are the worst,” advised legendary photographer Helmut Newton.
Those seeking winter inspiration will find plenty of fascinating images in the WhiteWall Picture Collection.
Andrea Bruchwitz / Benjamin Arntz