Proofs & ICC Colour Profile

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1) Why doesn’t Adobe Lightroom show some ICC colour profiles?

Adobe Lightroom can only access ICC colour profiles that are in the RGB colour space. This includes all colour profiles created for photographic prints. Colour profiles for giclee prints (Fine Art Inkjet or direct prints), are created in the CMYK colour space. These cannot be used in Adobe Lightroom. However, you can use Adobe Photoshop for soft proofs, as it supports both RGB and CMYK colour profiles.

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2) Does WhiteWall offer colour management (ICC colour profiles)?

Yes, for most products, we offer ICC colour profiles for softproofing. You can find them linked near the bottom of the product page. Please note the aforementioned limitations of CMYK colour profiles if you use Adobe Lightroom.

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3) How can I calibrate my monitor?

In specialty shops, there are various devices for this available that measure the brightness and colour display of your monitor, in order to create a colour profile for your monitor. You can then use this to make sure your monitor has a calibrated display. A prerequisite for this is also using a graphic monitor capable of this.

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4) How do I embed an ICC profile?

ICC profiles not created for individual programs, but for each operating system. Proceed as follows, depending on your operating system:

First, download the ICC profile (file will have a .icc extension).

Installation on macOS: Manually copy the .icc file into the folder:
MacintoshHD:/Library/ColorSync/Profiles

Installation on Windows 7, 8, or 10: Right click on the .icc file and select “Install profile”. The file will automatically be copied to C:/windows/system32/drivers/color

WhiteWall printing technique & material	ICC profile
Fujicolor Crystal Archive DP II (220g/m²), velvet   Original photo print with Durst Lambda exposure system	ICC profile Fuji Archive velvet
Fujicolor Crystal Archive DP II (220g/m²), matte/glossy    Original photo print with Durst Lambda exposure system	ICC profile Fuji Archive matte/glossy
Fuji Silk   Original photo print with Durst Lambda exposure system	ICC Profile Lambda print on Fuji Crystal DP II
ultraHD on Fujicolor Crystal Archive DP Maxima (247m/m2), glossy   ultraHD on Fujicolor Crystal Archive DP Maxima (247m/m2), glossy	ICC Profile ultraHD on Fujicolor Crystal Archive DP Maxima
Metallic ultraHD Photo Print   ultraHD on Fujicolor Crystal Archive Pearl, glossy	Perfil ICC Metallic ultraHD Photo Print
Fuji Flex   Original photo print with Océ Lightjet exposure system	ICC Profile LightJet print on Fuji Flex high gloss
Kodak Pro Ultra Endura (250g/m²), matte/glossy   Original photo print with Océ Lightjet exposure system	ICC profile Kodak Ultra Endura matte/glossy
Ilford B/W Paper   Photographic print with Océ Lightjet exposure system	Please use the black-and-white standard profile Gray Gamma 2.2.
Ilford Baryta Paper   Photographic print with Océ Lightjet exposure system	Please use the black-and-white standard profile Gray Gamma 2.2.
Foto Print UV Fine Art(135g/m²), matt   UV Art Print	ICC Profile UV Fine Art
Hahnemühle “William Turner” mould paper (310g/m²), matt   Epson UltraChrome Pro, SC-P20000	ICC profile Hahnemühle Mould Paper
Hahnemühle FineArt Pearl (285g/m²), pearlescent   Premium K3 Art Pigment Print with Epson Pro 11880	ICC profile Hahnemühle FineArt Pearl
Hahnemühle Photo-Rag (308g/m²), matt   Epson UltraChrome Pro, SC-P20000	ICC Profile Hahnemühle Fine Art
Hahnemühle Torchon (285g/m²), matte   Epson UltraChrome Pro, SC-P20000	ICC Profile Hahnemühle Fine Art Torchon
Hahnemühle FineArt Baryta (325g/m²), glossy Epson UltraChrome Pro, SC-P20000	ICC Profile FineArt Baryta
Canvas glossy   UV Fine Art Print	ICC profile UV Art Print canvas
Canvas matte   UV Fine Art Print	ICC profile UV Art Print canvas
Textile print, glossy   thermal sublimation	ICC Profile Textile print
Direct print on aluminum Dibond   UV Art Print	ICC profile UV Art Print Aluminum
Direct print behind acrylic glass   UV Art Print	ICC profile UV Art Print Acrylic Glass
Direct print on Forex   UV Art Print	ICC Profile Direct print on Forex
Direct print on brushed aluminium   UV Art Print	ICC Profile Direct print on brushed aluminum
Premium Digital Print - Softcover glossy   Premium Inkjet Print	ICC Profile Premium Digital Print - Softcover glossy
Premium Digital Print - Softcover SoftTouch Premium Inkjet Print	ICC Profile Premium Digital Print - Softcover SoftTouch
Premium Digital Print - Hardcover glossy Premium Inkjet Print	ICC Profile Premium Digital Print - Hardcover glossy
Premium Digital Print - Hardcover SoftTouch   Premium Inkjet Print	ICC Profile Premium Digital Print - Hardcover SoftTouch
Premium Digital Print - Standard Paper   Premium Inkjet Print	ICC Profile Premium Digital Print - Standard Paper
Premium Digital Print - Premium silk matte paper   Premium Inkjet Print	ICC Profile Premium Digital Print - Premium silk matte paper
Premium Digital Print - High gloss finish   Premium Inkjet Print	ICC Profile Premium Digital Print - High gloss finish
Premium Digital Print - matte photo paper   Premium Inkjet Print	ICC Profile Premium Digital Print - matte photo paper

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5) How does soft proofing work?

A soft proof simulates the results of the printing or developing process. This takes the printing or exposure method into account as well as the medium on which your picture will be produced. That means, for example, the white tone of a Fine Art paper or the maximum possible colour space of a photo paper will be simulated. In this way, you can judge the effect of your photograph in advance and make targeted adjustments. It is important, however, to use a calibrated monitor for this.

Soft proofing with Adobe Photoshop:

1. Open Adobe Photoshop
2. Open the file you want to simulate
3. Menu > View > Proof Setup > Custom
4. Under “Device To Simulate”, select the profile
5. Do not select "Preserve RGB values"
6. Rendering intent: "Relative Colorimetric" with “Black Point Compensation”
7. Optional: "Simulate Paper Colour"
8. Click OK to confirm
9. Check your colour profile in fullscreen mode against a gray background

The soft proof is now active for the open image. You can switch it on and off with the keyboard shortcut CTRL + Y.
Additionally, it can be helpful to show the gamut warning (SHIFT + CTRL + Y).  These marks the out-of-gamut colours for the intended print paper. This makes it possible to optimize larger colour spaces to the gamut of specific output devices. In Adobe Lightroom, you can use the following softproofing method:

1. Open Adobe Lightroom
2. Switch into the Develop module
3. Beneath the displayed photo, check the soft proof box to activate it.
4. In the toolbar on the right-hand side, you will see the soft proof settings
5. Under Profile, you can select from all the profiles installed on your computer and activate the simulation. Note that Adobe Lightroom can only show RGB profiles. CMYK profiles will not be shown.
6. In the histogram in the top right, you can activate the gamut warning for the selected profile. Lightroom will mark the colours that cannot be optimally reproduced in red. This way, you can make precise adjustments.

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6) What printing processes does WhiteWall use?

In addition to various giclee printing processes, we also use traditional exposure and chemical development. Depending on the product and medium, different processes are used. We do direct prints on rigid mediums (Forex foam core, Dibond, Wood) using state-of-the-art UV pigments with large flatbed printers. For prints on Hahnemühle papers, we use a high-quality Fine Art printer from Epson. Canvases are made with a latex printing system. Digital print Photo Books and Photo Calendars used a very detailed Injket print.

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