Bringing Photographs to Life – WhiteWall at photokina 2016

Submitted by Andrea Bruchwitz on Wed, 09/07/2016 - 07:44
WhiteWall on photokina 2016

“[Photography] is a way of shouting, of freeing oneself. It is a way of life,” mused legendary photographer Henri Cartier-Bresson. The world of photography has many facets, and photokina 2016 – the industry’s biggest trade fair worldwide – brings enthusiasts from the numerous sides of photo art a bit closer together. From September 20-25 at the Cologne trade fair grounds, the photo lab WhiteWall will exhibit its latest products. True to the event theme of “Experience – test – see,” visitors can discover new developing techniques and get inspired about new imaging possibilities. Moments may come and go, but a picture lasts forever. The WhiteWall stand will feature artworks with razor-sharp details and luminous colors.

Innovative New Products Provide More Room for Creativity

The WhiteWall team of experts will be on hand at Stand E-028 in hall 4.2 to offer advice on the diverse creative possibilities of different substrates. Attendees can get a good look at the Original Photo Print Under Acrylic Glass (in glossy or matte) as well as the Photo Print Under Poured Resin, which gives the picture softer, rounded edges. Those who like a pearly sheen and more dynamic range can see an exciting new print at photokina: Metallic Prints. At the WhiteWall stand, there are no limits placed on imagination. For large-format pictures, there are many options for Metallic Photo Prints. Aluminum is light but extremely stable. It also offers room to be creative with how the picture looks. For instance, an optional brushed surface provides a metallic shimmer. For a warmer look with an artistic, gallery appearance, look no further than textile and canvas prints on stretcher frames. Depending on the nature of the image, both mediums can be ideal.

Making Moments Last Forever

According to painter Paul Cezanne, “You have to hurry up if you want to see something, everything disappears.” But not photographs! The captured images keep memories alive forever. With the WhiteWall photobook, they do so with the highest quality and definition. In the digital print varieties, photokina visitors can find inspiration among the many options for putting together their own precious keepsakes. What’s more, every visitor can bring their own photos to life in fascinating detail. Using our website on a smartphone, smartphone photos can be transformed into works of art in just a few minutes. And there are no limits to the artistic possibilities - you can create unique acrylic photo prints. The integrated image optimization software enables beautiful, meaningful works of art as large as 47 ¼” x 35 3/8”.
Photokina attendees can order their creations through the mobile website – with a trade fair special of 20% off.

Ten Year Anniversary of the Canon “Profifoto Foerderpreis” (Young Photographer Award)

A special event this year, the renowned Canon Profifoto Förderpreis will be celebrating its ten-year anniversary at photokina. To mark the occasion, WhiteWall is producing every award-winning project since the first ceremony in 2006, and there will be an exhibition of all the winning works of art from the last ten years.

whitewall photokina 2016

Together with the international association the Federation of European Photographers (FEP), WhiteWall proudly exhibits the winners of the European Professional Photographer of the Year Awards, the European Golden Cameras, and the World Photographic Cup 2016. The award-winning works are printed on HD Metal on ChromaLuxe, a high-end substrate, giving visitors an opportunity to marvel at the images as well as their incredible resolution and luminosity. Other WhiteWall products will be on display through other partners and projects, including the Bride Media Photo Award, Zeiss, Panasonic, RedBull Photography, and

whitewall photokina 2016 2

Meet the WhiteWall Ambassadors

Photography is truly art – the art of capturing a brief moment in a unique and unmistakable way that is inspiring to others. The WhiteWall Ambassadors include some of the most influential professional photographers who have perfected this skill. Working with them promotes communication in the industry and puts photography in the public spotlight at expos, workshops, and in social media. For this reason, the photographers Horst and Daniel Zielske will hold a talk “For Pros, By Pros” on Wednesday, September 21 at 3pm, which will be followed by a Q&A. Bringing photography to life, lets it breathe. At the WhiteWall stand, visitors will also be able to see works of art by Ambassador photographers Robert Johns, Chantal Weber, and Karsten Staiger. At photokina 2016, the cycle of artistic photography comes full circle. Pictures are created and put forth into the world, where they are received. They trigger emotional reactions that inspire news ways of thinking and new creative processes. It’s safe to say Painter Paul Cezanne wasn’t familiar with WhiteWall when he advised us to hurry up to see something before it disappears. There are, in fact, pictures that last.