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Who is WhiteWall for?


True to our guiding principle “Every person an artist, a collector, a gallery owner,” WhiteWall offers innovative functions for:

        - Artists
        - Gallery owners
        - Right holders with image copyrights to cover a wall
        - Collectors

WhiteWall for artists

www.WhiteWall.com is your internet art market, with which you’ll reach an enthusiastic new audience.

When looking for new art which is affordable on the one hand and yet tasteful and sophisticated on the other, it is almost inevitable that you’ll arrive at www.WhiteWall.com. Because the traditional galleries have little interest in young collectors, while the poster galleries and museum shops of this world are inundated with industrial reproductions of classical works and images of sunsets.

We fill this gap with portfolios – with yours, for example, so that all tastes, purposes and budgets can be catered to. On www.WhiteWall.com’s central page, all art lovers can find a clearly arranged collection of the best works, all of them directly available for online order.

Thanks to the unique jury, drawn from the center of the WhiteWall artists, quality is never a concern.

Because WhiteWall’s central art market shows only a selection of the best images chosen by a jury. The jury isn’t some obscure committee or panel: instead, it is made up of the most experienced members from the center of the WhiteWall community.

This is where the guests come into play: works receiving the highest visitor ratings are displayed in foremost position. The higher the combined jury and visitor rating, the higher the chances of being called for jury duty yourself.

Of course WhiteWall offers all the possibilities you’d expect from an internet platform on which proven specialists meet: commentaries, networks, enhanced contexts, .... you couldn’t ask for an art market more democratic or varied.

Secure a good starting position now – register here!

This is how much you earn with your work at WhiteWall



WhiteWall artist page

With the WhiteWall artist page, you can reach your own personal audience. You can display a small or large exclusive collection of your own work just as you want it, without any technical knowledge and totally free.

Of course you can also receive your own address, following the pattern WhiteWall.com/yourname and using a design template with minimal restrictions.

And the best thing: once the digital copies are uploaded, WhiteWall also takes care of production, packaging, delivery, payment procedures, and customer service for all online orders. You can concentrate on your creative work and don’t have to do anything apart from perhaps occasionally browse through the clearly arranged sales invoices.

If you already have your own website, though, you can simply integrate the WhiteWall artist page into your pre-existing site.

WhiteWall PhotoLab

The WhiteWall PhotoLab is a superlative online laboratory for your projects.

Once you have uploaded your works for the art market, artist page or gallery page, a unique proofing procedure takes place. According to which print technique you choose, we’ll send you a PDF with dozens of possible variations for the appearance of your work. Simply make your selection via mouse click – without expensive couriers, without waiting times. Whoever prefers the traditional way can select details in advance and request these as proofs.

Now your images are ready for production for all of WhiteWall’s channels – a process to meet all requirements. What could now be better than ordering from WhiteWall to meet your own requirements?

This is what we created the WhiteWall PhotoLab for.

Simply order exposures, prints, laminations and frames online –we’ll deliver them either to you or directly to your customer.

The WhiteWall PhotoLab is unique not least because of its wall-covering formats.

You’ll find more information on WhiteWall’s PhotoLab here.


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WhiteWall for gallery owners

With www.WhiteWall.com/yourgallery, we’re giving you the key to your own online gallery.

You simply use your intuition for good images, gather these in harmonious portfolios, and present them to your audience in a separate area.

Production, packaging, delivery, payment procedures and customer service is taken care of by WhiteWall. You’ll receive a share of the sales, whose volume you can follow online.

For example, if your magazine is called “Mountain,” you put together a gallery on www.WhiteWall.com/MountainMagazine with impressive shots of all the peaks above 8000 meters and offer these to your readers.

Maybe you represent photographers whose free works are sure to find fans? Gather together your personal selection at WhiteWall.com/name-artedition.

Of course you can again integrate your WhiteWall gallery page into your own website.

The WhiteWall gallery page is equally suitable both for contents already present on WhiteWall and for new contents supervised and uploaded by you.

Find out how much you can earn with WhiteWall here.



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WhiteWall for right holders with image copyrights to cover a wall

With WhiteWall, you’ve found both a new channel to customers enthusiastic about images and new marketing tools.

If you’re a publisher, archiving institute, photo agency or brand manufacturer and have more images than walls to house them all, then you can reach a new audience with us.

What’s more: at www.WhiteWall.com/yourname or at our central art market, you are presenting your images in a quality environment and are reaching your customers directly in their living rooms. For example, if your fashion brand is called “Next” and you have had a high-profile photographer produce an artistic image gallery, you can sell selected shots on your website at www.next.com/artedition - the site’s contents is provided by WhiteWall.

Whether on the art market or a separate gallery page – a greater brand commitment is hardly imaginable. Or a more efficient one.

You incur no risk and don’t have to invest anything. In each case, WhiteWall takes over production, packaging, payment procedures, and customer service.


Find out how much you can earn with WhiteWall here.

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WhiteWall for collectors

WhiteWall is your online art market which you can stroll around and shop in at your leisure.

At www.WhiteWall.com, you’ll find the whole spectrum of creative endeavor: from photographs and concept art to illustrations and much more besides.

Comprehensive search possibilities for several categories simultaneously quickly lead you to your perfect image. An example: you could look for a color photograph from Chile containing the password “Patagonia,” costing less than €200, and measuring at least 50x80cm. You can even search according to the atmosphere of an image.

You can order your chosen work online as easily as you would a book. We print your work in the same laboratory used by LUMAS and many famous artists. If you wish, you can choose from a selection of modern laminations and traditional frames. Our customer service is there to meet all your requirements.

WhiteWall is also ideal for all “commercial collectors”: banks, law firms, practices, large offices, and hotels.

One address provides you with the entire creative spectrum and the whole scope of modern print and presentation forms – you can even select the size.

Through intensive communication and PR, we attract a wide audience to our site, where they discover, experience and purchase exceptional art.

If you’re a young collector, you’ve probably heard about us through an insert or advert in a journal. Indeed, we do advertise a lot: in journals on photography, art, architecture, and design. Or you’ve heard about us through our various PR activities.

In any case, unlike most of the conservative galleries, we want the creative potential at WhiteWall to reach as wide an audience as possible.

At WhiteWall, we bring together a large – maybe soon the largest – group of creative people and art enthusiasts. Visitor ratings and the WhiteWall jury adjust preferences, interests and quality time and again. This way, the experience and the results are maximal for all parties involved.

Our “sister project” LUMAS has already turned more people into art buyers and maybe even collectors than all previous institutions.

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