Vision, emotion, perfect timing. For an image that endures.
Outstanding photos are never taken in passing. A remarkable composition demands everything: patience, intuition, technical skill—and often a touch of luck and courage. “One Moment” is a tribute to travel photography. To that one instant when everything comes together. And one so special, it deserves more than just a fleeting glance on a screen.
With the “One Moment” campaign, WhiteWall celebrates the magic of the perfect moment: when the perspective is right, the subject reveals itself, and the elements align. Sometimes spontaneous, sometimes long-awaited—but always unique. That one moment when every effort, every step, and every second of waiting was worth it.
Would you like to know which One Moment photographers experience? Learn more here:

Get inspired
Submitted by WhiteWall
One Moment by Tom Hegen
159 salt lakes. 7 flights. 750 meters high. One Moment
Submitted by WhiteWall
One Moment by Sebastian Trägner
21 hours of flight. 17 km into the jungle. 3 typhoons. One Moment
One Moment – Your Image, Our Passion
Discover the story behind the moment

This is how a moment becomes art
Whether at sunrise by the sea or in a snowstorm in the Alps: Anyone who photographs knows it – that one moment when everything aligns. WhiteWall provides the stage that this moment deserves.
Whether as a fine art print, a large-format wall piece, or a classic photo print – every product is crafted with the highest standards of quality. So that your “One Moment” is not only preserved, but brought to life.
Handcrafted frames
Premium wall art
Elegant coffee table books
You saw it. You waited. You knew: this is it. “One Moment” celebrates the instant a lasting image is created – because your moment deserves the very best.

One Moment by Tom Hegen
"I always work towards that one perfect moment"
One Moment by Tom Hegen captures the magic of the perfect photographic moment – the split second when everything aligns. For his award-winning Salt Series, Hegen travels to remote salt landscapes, takes to the skies, and waits for the instant when nature becomes art. Each shot is the result of months of planning, precise preparation, and often challenging conditions. The images impress not only with their colors and forms but also with the stories they tell. One Moment is a tribute to the effort behind a photograph – and to how WhiteWall preserves that moment in gallery quality.

"You don’t see in the final result how much effort went into the image."
There is that moment, the one that makes every effort worthwhile: the view is perfect, the light plays along, the composition is flawless. That’s exactly what WhiteWall celebrates with "One Moment" – a tribute to the instant that is more than just a photo. Photographer Tom Hegen has captured it. WhiteWall makes this moment timeless: as a Fine Art Print, a wall piece, or a beautifully framed work. Because your moment deserves the best.

Tips and tricks for your travel photography
Submitted by WhiteWall expert Katharina Wergen
Material & motif recommendations – How to take impressive travel photos
Learn how to create unforgettable travel photos with careful planning, the right equipment, and creative ideas. Whether nature, city, or culture—this guide offers inspiration and practical tips for impressive motifs and the perfect image presentation.
Submitted by WhiteWall expert Katharina Wergen
Photo equipment when traveling: Tips and recommendations for photographers
Whether you're looking for a compact camera, versatile lenses, or clever accessories, discover what's important when it comes to photography equipment for on the go. Ideal for anyone who wants to take flexible, creative, and technically well-prepared photos while traveling.
Submitted by WhiteWall expert Katharina Wergen
Top spots for photographers worldwide
Discover the most beautiful photo spots in Europe – with tips on motifs, lighting, and image composition. Ideal for travel and landscape photography.