Vision, emotion, perfect timing. For an image that endures.

Outstanding photos are never taken in passing. A remarkable composition demands everything: patience, intuition, technical skill—and often a touch of luck and courage. “One Moment” is a tribute to travel photography. To that one instant when everything comes together. And one so special, it deserves more than just a fleeting glance on a screen.

With the “One Moment” campaign, WhiteWall celebrates the magic of the perfect moment: when the perspective is right, the subject reveals itself, and the elements align. Sometimes spontaneous, sometimes long-awaited—but always unique. That one moment when every effort, every step, and every second of waiting was worth it.

Would you like to know which One Moment photographers experience? Learn more here:

Get inspired

Submitted by WhiteWall

One Moment by Tom Hegen

159 salt lakes. 7 flights. 750 meters high. One Moment

Submitted by WhiteWall

One Moment by Sebastian Trägner

21 hours of flight. 17 km into the jungle. 3 typhoons. One Moment

One Moment – Your Image, Our Passion

Discover the story behind the moment

This is how a moment becomes art

Whether at sunrise by the sea or in a snowstorm in the Alps: Anyone who photographs knows it – that one moment when everything aligns. WhiteWall provides the stage that this moment deserves.

Whether as a fine art print, a large-format wall piece, or a classic photo print – every product is crafted with the highest standards of quality. So that your “One Moment” is not only preserved, but brought to life.

You saw it. You waited. You knew: this is it. “One Moment” celebrates the instant a lasting image is created – because your moment deserves the very best.

Frame Basel 15 mm, black oak

Photo in Passe-Partout frame, natural maple

Photo in ArtBox Aluminum, black

One Moment by Tom Hegen

"I always work towards that one perfect moment"

One Moment by Tom Hegen captures the magic of the perfect photographic moment – the split second when everything aligns. For his award-winning Salt Series, Hegen travels to remote salt landscapes, takes to the skies, and waits for the instant when nature becomes art. Each shot is the result of months of planning, precise preparation, and often challenging conditions. The images impress not only with their colors and forms but also with the stories they tell. One Moment is a tribute to the effort behind a photograph – and to how WhiteWall preserves that moment in gallery quality.

Discover One Moment by Tom Hegen

"You don’t see in the final result how much effort went into the image."

There is that moment, the one that makes every effort worthwhile: the view is perfect, the light plays along, the composition is flawless. That’s exactly what WhiteWall celebrates with "One Moment" – a tribute to the instant that is more than just a photo. Photographer Tom Hegen has captured it. WhiteWall makes this moment timeless: as a Fine Art Print, a wall piece, or a beautifully framed work. Because your moment deserves the best.

Configure Your One Moment

Tips and tricks for your travel photography

Submitted by WhiteWall expert Katharina Wergen

Cliff coast with rocks by the sea at sunset, calm water and orange evening light.

Material & motif recommendations – How to take impressive travel photos

Learn how to create unforgettable travel photos with careful planning, the right equipment, and creative ideas. Whether nature, city, or culture—this guide offers inspiration and practical tips for impressive motifs and the perfect image presentation.

Submitted by WhiteWall expert Katharina Wergen

Woman with long dark hair holds a DSLR camera close to her face to take a photo.

Photo equipment when traveling: Tips and recommendations for photographers

Whether you're looking for a compact camera, versatile lenses, or clever accessories, discover what's important when it comes to photography equipment for on the go. Ideal for anyone who wants to take flexible, creative, and technically well-prepared photos while traveling.

Submitted by WhiteWall expert Katharina Wergen

Rock formation on the coast with natural arch, waves, steep cliff, and red sunset sky.

Top spots for photographers worldwide

Discover the most beautiful photo spots in Europe – with tips on motifs, lighting, and image composition. Ideal for travel and landscape photography.